E-commerce and consumer brands
Inventory, channel margins and multi-state sales tax, all under control.
ProvenCFO has kept the books for consumer brands since 2017: landed cost and inventory accounting that ties to the warehouse, contribution margin by channel after fees and ads, Shopify and Amazon payouts reconciled to the penny, sales tax registered and filed wherever you have nexus, and a cash plan built around the next purchase order.
| Channel | Net sales | Landed COGS | Fees + ads | Contribution |
|---|---|---|---|---|
| Shopify DTC | $312,400 | $131,200 | $78,100 | 33% |
| Amazon | $188,900 | $81,200 | $66,100 | 22% |
| Wholesale | $96,000 | $52,800 | $4,800 | 40% |
| Sales tax nexus | 2 new states this quarter |
Amazon fees rose 4 points after the fulfillment change. Registrations filed in the two new states.
Sound familiar?
- Shopify, Amazon and the bank never agree, and reconciling payouts eats the first week of every month.
- Gross margin on the P&L ignores freight, duties and 3PL fees.
- A good year created sales tax nexus in eight new states and nobody registered.
- Inventory is a plug at year end and the write-down is a shock.
- Cash disappears into purchase orders and the next line of credit has no model behind it.
- Contribution by channel is a guess, so ad budgets get set by feel.
Software we work in
Shopify, Amazon Seller Central, Cin7, ShipBob and other 3PLs, A2X, QuickBooks Online, Xero, BILL, Ramp, Gusto. We are a Cin7 certified partner.
Bookkeeping from $400 / mo
What ProvenCFO does for you each month
Payout reconciliation
Shopify, Amazon, wholesale and marketplace payouts reconciled to net sales, fees, refunds and chargebacks every month.
Landed cost and inventory
Freight, duties and 3PL costs capitalized into inventory; COGS by SKU and channel; counts tied to Cin7, Shopify or your WMS.
Contribution margin by channel
Net sales, landed COGS, platform fees, ad spend and shipping by channel each month, so budgets follow the margin.
Multistate sales tax
Nexus review every quarter, registrations, filings and notices handled across every state you sell into.
Inventory cash planning
A 13-week forecast and a PO calendar so the next buy does not drain the account the week payroll runs.
Lender and investor packages
Inventory-backed line of credit, revenue-based financing or outside investment: the package in their format from a ledger they can trust.
Questions
Do you reconcile Shopify and Amazon payouts?
Yes, every month, to net sales, fees, refunds, chargebacks and reserves. Both platforms are mapped through A2X or directly into the ledger.
How do you handle inventory?
Landed cost (product, freight, duties, 3PL receiving) is capitalized into inventory and released to COGS as units sell. We tie counts to Cin7 or your WMS and reconcile monthly.
Can you run our sales tax?
Yes. Nexus review quarterly, registrations, filings and notices in every state where you cross thresholds. Our team has run compliance across 40 states.
What does it cost for a $5 million brand?
Bookkeeping plus controller for an inventory business usually runs $1,900 to $3,500 a month depending on SKUs, channels and states. See pricing.
Where are your brand clients?
All over America. The work is remote by design and the process is the same everywhere.
Start here
Find out what your numbers are telling you.
A 20-minute call. We look at how your books run today and tell you what we see. Nothing is sold on the call.